Guess, Inc.

Guess? , Inc. What started as a small family owned jeans boutique has flourished into a global lifestyle brand. Guess? , Inc. currently designs, markets, distributes, and licenses a leading lifestyle collection of contemporary apparel and accessories for men, women, and children that mirror the American lifestyle, while grasping European fashion sensibilities. While the foundation of Guess, Inc. ’s history and massive success can be attributed to their roots in the sale of jeans, Guess, Inc. has now expanded globally, granting licenses for the manufacture and distribution of a full line of product categories. Guess, Inc. perates in 87 countries, with the majority of the stores in the U. S. and Canada. As of 2010, Guess has 1292 stores, 504 in North America, 441 in Europe, and 347 in South East Asia (Breif History of the Company and the Marciano Brothers). The company has agreements with 17 licensees. Throughout the past 30 years, Guess, Inc. has made every effort to maintain t heir status as a global phenomenon. History CEO and Chairman, Maurice Marciano, and Co-Chairman,  Paul Marciano The epitome of a successful family business, Guess, Inc was founded in 1981 by the four Marciano brothers, Georges, Armand, Paul, and Maurice (Guess? Inc. ). They came equipped with experience in the fashion industry, having previously owned and operated a chain of twelve retail stores in France (Guess, Inc. ). The brothers moved to California from Marseilles, France in 1977, where Guess was born, starting as a small jeans company. Georges Marciano was the designer of the jeans, and the brothers gave them the name â€Å"Guess† as they believed that word to be easy to pronounce due to their limited English (Guess, Inc. ). The company’s original jeans were innovative for its time, stone-washed, made to fit tightly, and featured zippers at the ankles. They called this the â€Å"Marilyn Jean† (Guess, Inc. ), and the style lived up to its name, with a sexy, unique style and attitude. They had a softer feel and lighter colors than typical denim jeans. They also featured the classic Guess triangle on the back pocket, which would soon become the distinctive Guess trademark. Believing strongly in his family’s jean business, Georges flew to New York, and convinced Bloomingdale’s to display 30 pairs of his European-style jeans on consignment in the Bloomingdale’s flagship New York store (Guess, Inc. ). Within three hours, Bloomingdale’s sold out every pair. Demand for the jeans soon skyrocketed, and the brothers would find themselves overwhelmed. Though he possessed no previous advertising experience, the brothers appointed Paul Marciano as their advertising director, in hope of expanding their capital. This proved to be wildly successful, as Paul would design an ad campaign that would revolutionize the way jeans and other clothing were sold. Seeking to take a different direction from the typical studio design, Paul brought the models and the jeans outdoors, using grainy black-and-white photography. He had the models show off the jeans using provocative poses, which would later be described by Forbes Magazine as â€Å"catering to teenage cravings for sex, power, attention, and self-love†¦electric not only with sexuality, but with an implicit brutality and exhibitionism as well. † (GUESS INC (NYSE: GES) | Balance Sheet). These controversial ads would quickly create a household name for Guess. By the end of 1982, their jeans produced about $12 million in revenue (Guess, Inc. ). Over the next 15 years, Guess would grow from a company of 30 pairs of jeans, to a globally diversified billion-dollar empire. Legal Battles Overwhelmed by their increasing costs to produce, the Marciano brothers sought a solution to expand their capital and access cheaper foreign labor. In July 1983, they signed an agreement with the Nakash brothers of the company Jordache which would entitle the Nakash brothers to 50% ownership of Guess, Inc. in exchange for $4. 8 million, as well as the use of Jordache’s Hong Kong manufacturing plants (Guess, Inc. ). This deal also licensed Jordache to produce a new line of jeans, entitled Gasoline, using parts of Guess designs in a lower-priced line. However, Guess made a mistake in putting their trust in the Nakash brothers, and neglecting to provide written assurances in the agreement to protect each company against creating knock-off’s of each other’s designs. This mistake would soon come back to haunt them, in their biggest legal battle to date. The Marcianos sued the Nakash brothers on charges of unfair competition, accusing them of using their position on the Guess board of directors and their access to Guess designs in the Hong King plant to produce clothing in their Jordache line that were clear knockoffs of Guess designs. In the suit, the Marcianos sought to null the 1983 agreement that had given Nakashes ownership of half of Guess (Guess, Inc. ). This battle would continue for the next five years, eventually ending with the two sets of brothers settling out of court, and the Marcianos regaining full control of the business. Estimated attorney fees were as high as $10 million per year for each side (Guess, Inc. ). This was an ugly legal battle that cost Guess Inc. an unnecessary amount of funds. 1982 also bought a smaller legal battle with Jeff Hamilton, Inc. Guess sought to enter the menswear market by obtaining a licensing agreement with this company. Under this agreement, Jeff Hamilton, Inc would market a line of clothing under the Guess name in exchange for a 7% royalty fee (Guess, Inc. ). However, Guess soon decided that Hamilton was targeting the young men’s market too strongly, and did not approve of Hamilton’s â€Å"dumping† of Guess merchandise in large discount stores, which was hurting the label’s high-end image. Guess sought to terminate the license agreement, which they eventually succeeded in doing in 1986. This extensive legal battle resulted in a slow growth for Guess menswear. Marketing & Promotional Strategies Guess is backed by their corporate mission statement; â€Å"At Guess, we are committed to being a worldwide leader in the fashion industry. We will deliver products and services of uncompromising quality and integrity consistent with our brand and our image. We are committed to listening and responding to the needs of our customers, associates and business partners, and honor their individual value. We are dedicated to personal and professional enrichment through an environment of open communication, creativity, teamwork, trust, and respect. We continue to give back to the community, support humanity, and protect the environment as part of our responsibility. We remain committed to an entrepreneurial spirit that fuels the growth of our Company and increased shareholder value. Through principled leadership we will embrace diversity, cultivate strength, pride and passion to align our personal life and our professional life. (The Guess Mission Statement). The target customer for Guess is a young, affluent adult, between the ages of 18 and 32. Guess makes every effort to live by this mission statement every day, and uses a variety of creative marketing and promotional strategies to further entice the target customer to purchase Guess products. The mission statement is executed everyday in Guess, Inc’s corporate strategy, which focuses on the long term. Guess is a global compa ny known for their quality, trend-setting styles, and marketing creativity. In realizing the importance of diversity, and consumers’ needs to constantly have something new, Guess never fails to bring forward new products and images to keep their name alive. While originally gaining momentum with their jeans, Guess now manufacturers and distributes a wide range of product lines. Once realizing their success, in the 80’s, the Marciano brothers decided to increase their potential, and expand beyond men’s and women’s jeans. Baby GUESS? , GUESS? watches, GUESS? footwear, GUESS? eyewear, and GUESS? fragrances were introduced. Wishing to continue their expansion, Guess introduced even more products in the late 90’s, including an entire collection of GUESS handbags, active wear, jewelry, swimwear, innerwear, leather, belts, neckwear, and men’s classics (CITE- annual report). Around the millennium, Guess introduced their website, opening the company to a whole other world of potential. Guess operates in 6 different store concepts in an attempt to appeal to a variety of different markets. The original GUESS? retail stores carry a full assortment of full-priced Guess products, including men’s and women’s merchandise, and licensed products. GUESS? factory outlet stores are primarily located in outlet malls, and sell a select assortment of men’s and women’s apparel and licensed products at lower price points. GUESS by MARCIANO stores were introduced in the summer of 2004 (GUESS INC (NYSE: GES) | Balance Sheet), in an attempt to recapture the company’s glamorous image. The Marciano chain offers apparel and accessories that are sexy, yet sophisticated. The target market for these stores is slightly older customers interested in higher-end clothing and accessories such as ritzy evening dresses and fancy jeans. G by GUESS stores offers Guess products at a lower price point than Guess retail stores, in order to target a wider demographic. These stores carry apparel for men and women, as well as a full line of accessories and footwear. Products in this line provide a more fun, youthful image; fashion-forward, yet not cutting edge fashion. GUESS? accessories stores sell GUESS? and GUESS by Marciano labeled accessory products. Finally, GUESS also operates in an e-commerce segment, with websites in 6 different languages (Maurice Marciano and Marciano). Guess is known for their iconic black-and-white print advertisements and logos that have maintained a level of consistency throughout the company’s history. The aim of Guess advertisements is to place more of an emphasis on the brand image than on the actual products (Maurice Marciano and Marciano). All Guess advertisements use similar themes and images, primarily using outdoor images. Guess images have been showcased in international print campaigns in virtually all major magazines, on television, billboards, bus shelters, and advertisements throughout the world. The image of the Guess model has become a pop culture icon in the history of fashion advertising. Guess model, Anna Nicole Smith, in the early 1990’s Drew Barrymore Adriana Lima Paris HIlton Guess brought forth the faces of many future supermodels in their sexy promotional campaigns, including names such as Anna Nicole Smith, Claudia, Schiffer, , Drew Barrymore, Jessica Miller, Cindy Taylor, Minki Van Der Westhuizen, and Shana Zadrick (Guess? Inc. News- Company Information). Iconic models, actresses and all-round sex-bombs have all pouted and posed for these successful Guess ad campaigns. It goes without saying that Guess has been such an influential brand in the fashion world. Sales Trends & Financial Data For the first quarter of 2012, Guess, Inc reported net earnings of $42. 7 million. This was a 15. 2% decrease from the first quarter of the fiscal year 2011, in which Guess, Inc. reported net earnings of $50. 3 million (Guess? , Inc. Reports First Quarter Results). Balance Sheet from www. FORBES. com For the entire year, ending January 29 ,2011, net earnings for Guess, Inc were reported at $289. 5 million, an increase of 19. %, with gross profit increasing to $1090. 2 million, an increase of 15. 8%. Total net revenue increased to $2,487. 3 million, and gross margin decreased from the previous year to 43. 8% of total revenues (Maurice Marciano and Marciano). The decrease in gross margin was attributed to the negative impact of the stronger U. S. dollar on product purchases, increased occupancy costs due to retail expansion in Europe, lower initial mark-ups in Europe , and higher markdowns in the North American retail segment (Maurice Marciano and Marciano). Earnings from operations were reported at $404. million, a 12. 8% increase from the prior year, and other income, including interest income and expense, totaled $16. 7 million (Maurice Marciano and Marciano). As of January 29, 2011, Guess, Inc. had $442. 1 million in cash and cash equivalents, down $60. 0 million from 2010. In breaking down all of their marketing segments, Guess, Inc found that once again, the largest increase in gross profit came from their European segment. In Europe, revenues increased 23. 2% to $920. 3 million. Revenues produced by other segments were reported as follows: North American Retail- Net Revenue: $1069. 9 million * Earnings from Operations: $122. 6 million * Operation Margin: 11. 5% Asia- * Net Revenue: $53. 6 million * Earnings from Operation: $28. 6million * Operating Margin: 14. 3% North American Wholesale- * Net Revenue: $181. 0 million * Earnings from Ope rations: $46. 2 million * Operating Margin: 25. 5% (Maurice Marciano and Marciano) Despite setbacks from their legal battles (The Marciano brothers believed they would have exceeded $1 billion in sales by their 10th anniversary, had it not been for the court cases) (Guess? Inc. ), Guess sales flourished from the very beginning. 1984 brought sales of $150 million, and in 1987, the company reached profits of $100 million, with sales reaching $350 million (Guess, Inc. ). At that time, Guess retail stores grew to 19 locations, and sales reached $575 million in 1990 (Guess, Inc. ). In 1991, Guess strategically increased their advertising budget to $22 million. This worked in their favor, as the company earned enough profits to add 33 more stores by the end of the year, including the European flagship store in Florence, Italy. Sales slowed during the recession in the early 1990’s (Guess, Inc. ). However, the men’s collection took an opposite approach, and sales skyrocketed, with a 41% sales growth in 1991 alone (Guess, Inc. ). By the end of the year, menswear sales would account for 40 of total company sales. During this time, Guess also began to see the extensive opportunities available with international sales, as licensing arrangements introduced Guess to over a dozen countries, causing a significant increase in revenues. By 1993, Guess had reached an estimated $700 million in sales (Guess, Inc. . During this time, Georges Marciano decided to step down from his position as CEO, and sell his 40% of the company to his brothers for around $200 million. Maurice was then named CEO, and took over direction of design. Guess then stepped up their promotional campaign, looking to fuel its future growth. Licensing became a vital part of total revenues, with products now including home furnishings, i nfant wear, and junior knit wear (Guess, Inc. ). Meanwhile, sales continued to grow, now focusing on more accessories as well. In 1994, sales of Guess watches exceeded $100 million and footwear more than $60 million. Guess became a publicly traded company in 1996 (Guess, Inc. ). Hoping to continue their uninterrupted success, Guess was disappointed when 1997 sales began to drop. To compensate, Guess created a new line of high-end jeans called Premium Denim for men and women. However, this proved to be another disappointment, and the market share was lost due to competitive pressures and a terrible retail environment. In 1999, Guess decided to start their first e-commerce store (www. guess. om), which gave their sales a much-needed boost. Even in critical times, Guess was able to open 56 new stores in 2000. Annual sales would increase by 32% with the introduction of G Brand, a new complete line of high quality unisexual jeans wear that used Italian denim and European designs. At the end of 2000, Guess had 212 stores in the U. S. and Canada. In 2001, Guess implemented a new marketing strategy in order to keep their profits rising. With these new strong marketing methods, Guess was able to increase their sales, and open 24 new stores in the U. S. and Canada, a total of 249 stores. Guess continues their success over the next several years. As of 2010, Guess has 1292 stores, 504 in North America, 441 in Europe, and 347 in South East Asia (Breif History of the Company and the Marciano Brothers). Looking towards the year ending January 28, 2012, Guess, Inc. expects new revenues to range from $2. 74 billion to $2. 80 billion (Guess? , Inc. Reports First Quarter Results). Operating margins are expected to be between $16. 5%, while diluted earnings per share are expected to be in the range of $3. 30 to $3. 50 (Guess? , Inc. Reports First Quarter Results). SWOT Analysis Like any business, Guess must analyze each of their strengths, weaknesses, opportunities, and threats, and implement a strategy of using each of these aspects to their advantage. Strengths A quick overview of the strengths of Guess, Inc. include maintaining a strong and diversified brand portfolio, a global full lifestyle brand, an effective management team, and solid capital structure. Guess produces a brand that portrays a fun, fashionable, and sexy image, which is developed and maintained worldwide. Guess maintain a massive level of global success, with stores in 85 countries besides the U. S. and Canada. Because of this global diversification, the company is still able to grow, even in tough economic times. International growth remains one of Guess, Inc’s top strengths. Another major advantage Guess has is their use of multiple distribution channels. Not a company to focus solely on one channel, Guess Inc uses retail, wholesale, e-commerce, as well as licensing distribution to sell their products. This proves as a preventative benefit, as their operating results are not relying solely on the performance on one single channel. This also allows Guess, Inc to quickly adapt to ay changes in the distribution or retail environment of any one particular region. Adding to their diversity, Guess also relies on multiple store concepts, including flagship GUESS? full-priced retail stores, GUESS? factory outlet stores, GUESS by MARCIANO stores, G by GUESS stores, GUESS? Accessories stores, and GUESS? kids stores (Maurice Marciano and Marciano). This allows Guess to target multiple demographics in different regions. Weaknesses Like any company, Guess, Inc must also identify their weaknesses. A quick overview of the weaknesses of Guess, Inc. include maintaining a business in a highly promotional environment, the highly competitive nature of the apparel industry, discretionary spending being dictated by the situation in the global economy, and the narrow focus on women’s apparel. While Guess has very diversified products, and targets women, men, as well as children, their heavy focus on women’s apparel could be seen as a big weakness. Only 10% of Guess consumers are men, boys, or babies (Maurice Marciano and Marciano), which may indicate a lack of balance of promotional activities. Guess should assign more of their promotional budget to focusing on these areas, rather than attempting to portray an image of solely a women’s retailer. This also creates an opportunity for competitors to gain control over these sectors. While Guess stores may be growing rapidly in other countries, they must continue to be careful not to saturate the market. Opportunities A quick overview of the opportunities for Guess, Inc. include growing demand in foreign countries, such as China, under-penetrated markets in Europe, growth in the U. S. , and alliances by leasing. The Guess e-commerce environment improves customer relations, and creates an alternative shopping environment. In realizing this, Guess has the opportunity to increase their profits significantly by continuing to offer a wide range of products and keep up with an ever-changing economy. Technology proves to be a great opportunity for Guess, as they can benefit from consumer’s need for convenience. Guess men’s clothing category also has the biggest potential and room for growth. If Guess takes advantage of that, they will allow themselves the potential for a tremendous increase in profits. Guess should also take advantage of the new business casual trend, whereas smart casual clothing is becoming more and more acceptable in professional offices, and more people are looking for an acceptable replacement for their suits, ties, and other â€Å"formal† business attire. Threats A quick overview of the threats against Guess, Inc. include continued weakness in global consumer spending, low entry cost for competitors in the apparel market, changes to import tariffs, quotas, and taxes, and increases in energy and raw materials prices. Competitors are always considered one of a business’s greatest threats. The apparel industry is highly competitive, which may cause difficulties for Guess in the future. During a recession or uncertain economic conditions, consumers may be faced with reduced confidence and spending habits, resulting in a slow-down in sales and profits. While relationships with international markets and suppliers prove to be a steady strength for Guess, there are also threats involved. Since Guess does not own or operate any production facilities of their own (CITE- annual report), they depend heavily on foreign suppliers and manufacturers to produce products of top quality, and exactly to their specifications. Since Guess is a global business, there revenues could inadvertently be affected by factors beyond their control, such as recessions in foreign countries, political instability which may interrupt trade with foreign vendors, reduced global demand, significant fluxations in the value of the dollar against foreign currencies, or local business practices that do not conform to legal or ethical guidelines. Furthermore, Maurice and Paul Marciano currently hold 33% ownership of Guess shares, which is a very significant percentage. Their interests may differ from those of other stockholders, which could present a potential threat to the nature of the business. Competition One of Guess, Inc’s top competitors is Abercrombie and Fitch. Similar to Guess, Abercrombie's positioning strategy involves the use of sexually overt advertising positioned to appeal to young adult markets. Unlike Guess, Abercrombie and Fitch advertisements often depict nudity, alcohol consumption and assorted sexual behaviors. Guess chooses to take a less scandalous approach, and maintain a softer, more classical image. Abercrombie ; Fitch does not have a mass market approach to its advertising. It places print ads in 4 magazines: Vanity Fair, Interview, Out, and Rolling Stone. Abercrombie ; Fitch is well positioned for the future, however it is necessary for them to continue to move forward in their efforts to maintain a new, trendy image. In the face of a falling economy, Abercrombie's advertising stands out to an audience that has been exposed to a lot of noisy ads. In comparison to Guess, Abercrombie has the advantage of selling products under four different concepts, Abercrombie & Fitch, Abercrombie, Hollister, and RUEHL. This provides the added benefit of appealing to different markets and demographics under completely different names, whereas Guess will only sell products with the Guess name , allowing Guess limited access to the market. GUESS? In the Future Immediate strategies to make Guess bigger and better would be to focus more of their advertising and promotional capabilities to their menswear collection. In the near future, I would recommend opening individual Guess for Men stores, which would open the door to an entire new demographic, increasing the potential for an immeasurable amount of profits. Focusing on new markets in Europe should also prove to be beneficial for the company. Currently, this market is under-penetrated, but has great potential for expansion in the future. As for a long term growth strategy, Guess needs to continue increasing their retail presence and expanding internationally. Guess has an excellent retail strategy which needs to be executed in each region of the world. Looking towards the long term, Guess should consider forming an alliance with a major competitor in the market, such as BEBE or Levi’s. Both of these companies have showed evidence of trying to come up with new styles in an attempt to keep up with Guess (Guess? , Inc. ), and are equally dominating the market for jeans and/or casual wear. Merging with either of these companies would prove to be tremendously profitable for Guess, as it would eliminate much of the competition, as well as allow them to dominate more of the market. Celebrating their 30th anniversary this year, Guess, Inc. is now bigger and better than ever, and growth shows no signs of slowing down. As long as they continue to leverage their presence globally and execute their mission statement and creative promotional strategies, Guess will continue to stay on top of the fashion world. Works Cited â€Å"Breif History of the Company and the Marciano Brothers. 25 June 2009. Guess, Inc. 1 May 2011 . â€Å"Guess, Inc. † Funding Universe. 27 May 2011 . â€Å"Guess? Inc. News- Company Information. † New York Times 2011. â€Å"Guess? , Inc. † 2011. Hoover's Company Information. May 2011 ;http://proquest. umi. com. ezproxy. library. berkeley. org/pqdweb? index=4;did=168188551;SrchMode=1;sid=1;Fmt=3;VInst=PROD;VType=PQD;RQT=309;VName=PQD;TS= 1307571605;clientId=11195;. Guess? , Inc. Reports First Quarter Results. Fiscal Results for the First Quarter Ended April 30, 2011. Los Angeles, CA: PR Newswire, 2011. â€Å"Marcianos Go Full Time Now at Guess. † Women's Wear Daily 16 6 1990: 1. Maurice Marciano, Chairman of the Board, Guess, Inc. and Paul, CEO & Vice Chairman of the Board, Guess, Inc Marciano. â€Å"Guess? , Inc Annual Report 2010. † Annual Report. 2010. â€Å"The Guess Mission Statement. † Guess, Inc. 2011 . ——————————————–

Empire of the Sun Essay

Empire of the Sun In this essay will be talking about how Ballard shows Jim changing over the course of the book The Empire of the Sun. I am splitting the essay into 5 paragraphs: What Jim is like at the start of the novel, Jim’s first upheaval, the prison camps, the way Dr Ransong and Bassie treat Jim and the contrast, finally what Jim is like at the end of the novel. At the start of this book, Ballard shows us a typical English schoolboy living in Shanghai. This boy Jim and his family are very wealthy, so you can imagine what sort of lifestyle Jim was living in: Big house, servants that he can call on 24/7, a bike, many toys including aeroplanes. Then there are his clothes: A school blazer and cap. He is also is taught Latin. This shows us that he is very much surrounded by money and anything he could ever wish for. This creates an impression that he leads a very sheltered life and that he does understand reality. Jim has a very normal life. Everything is working well for him. Until one day before he starts school, the Chinese fleet attack the â€Å"Petrol† (a Japanese gun boat. ) This is the first big upheaval in Jim’s life. This is totally unexpected to Jim. Nothing like this has ever happened before in Jim’s life, so it comes as a surprise to him. Ballard gives us the sense that Jim is a very ignorant boy because he thought that he started the war when he was flash his light at the opposite Chinese gun boat, and after the bombs had gone he still thought that he would go to school. This shows a lack of maturity and common sense. This gives us a very bad picture of what Jim is like as a person. He thinks that he will still be able to go to school even though there is a war going on. Most people would think that he would be mad to think that. Ballard makes us see Jim as a very naive person. During the book, Jim spends a lot of the time in a prison camp. When he gets to the first camp, he befriends an American called Bassie. He persuades Bassie to help him find his parents in return for a reward. This gives Bassie an opportunity to use Jim for any errands that he has for Jim, and for this Jim gets a little something in return. This is a complete change of lifestyle for Jim. He normally gets people to do his work for him, but now Bassie is making him do work for him. During his stay at the detention centre, Jim experiences hunger, disease and hallucinations. This again is another new experience for Jim. If he had the slightest illness when he was with his parents, he would get the best treatment for the illness, but now he has lost his parents, he has to fend for himself. I think he copes with it very well. He manages to survives and moves on with his life When Jim and Bassie to another camp called Lunghua, Dr Ransong starts teaching him Latin. I think the reason he does is to try and keep Jim as a child. This is because he is losing his childhood because of the war. It is just trying to keep Jim safe until he matures fully. The way Dr Ransong and Bassie treat Jim are very different. Dr Ransong tries to keep Jim as a child to try and protect him from any dangers that occur. Bassie on the other hand, he treats Jim as a young adult. This is because Bassie want Jim’s trust so that he can do more for him. Bassie tries to keep Jim alive by telling him the way to survive is to steal the metal food bowls in the detention centre from the dead people. So Jim is split two ways, Dr Ransong is trying to maintain Jim’s ignorance of the world by keeping his childhood to keep him safe, and Bassie is trying to make Jim look at the world very broadly so that Jim can survive and so Jim can keep doing jobs for Bassie. At the end of the novel, Jim is a transformed child. He has gone from being a nai ve 10 year old, to being a mentally scarred 14 year old with a certain understanding of war and life in general. He has lost his childhood completely because of the death and war that he has experienced.

Leadership and Management Hierarchy of Fire Profession Assignment

Leadership and Management Hierarchy of Fire Profession - Assignment Example Apart from his hard work, Mr. Murdoch has been particularly phenomenal when it comes to the exhibition of great leadership traits and characteristics that can be replicated in any public and private service, including the fire and emergency service. Some of these characteristics and traits have been discussed below. As a global leader whose work field of work has focused on finding news for the public, Mr. Murdoch has been identified to be a very good seeker who leads his outfit to go to every extent to find news as they unfold. It is for this reason that News Corporation has mostly been ranked as one of the best in America (Barnacle, 2006). Writing on leadership traits and characteristics, George (2010) noted that leaders act as the directional heads of their organizations, who take a step for all the others to follow. Consequently, the need to be a seeker who always searches for the most applicable and useful strategies that can be used by the company has been recommended. Leaders who are seekers can indeed be very good pacesetters who can guarantee that they will lead their organizations safely to their goals without facing any challenges. This is because before asking the follower to take any step this leader might have first sought to be convinced of the step being taken. There is no denying the fact that the fire and emergency service could also apply this characteristics and trait of being seekers for the betterment of the organization. Like the News Corporation’s work, the fire and emergency service deals so much with promptness and forecasting. In the world of the media, broadcasting delayed news could be as worthless as not broadcasting it at all. Because of this, media practitioners who have seekers like Mr. Murdoch have always focused on breaking news first. In the same way, delaying with fire, rescue and other emergency support could be regarded as worthless.

Indicative Marking Criteria Essay Example | Topics and Well Written Essays - 750 words

Indicative Marking Criteria - Essay Example Animal textile is the most widespread source of fabric that comes in the form of hair, fur and skin from sheep, goats and camel among others. Several entities similarly find plant fabric alluring, as most of their extracts are cool and can be put on during the summer (Gilman et al. 2011, pg. 108). It is for this reason that the industry players consider cotton, hemp, pineapple and bamboo of great significance in their daily operations. Minerals also act as sources of raw materials with the likes of asbestos and basalt coming in handy (Wilderer 2011, pg. 56). The same applies to synthetic fabric, aramid strands, and metal fibres. Given the advancement in technology, most of the industry players use machines to extract the textile from their sources. Taking such a measure comes in handy in making sure that the material maintains its high-quality nature. After the completion of the abstraction process, the textile is then subjected to a spinning procedure, which is the method of generating yarns from the extracted textile. In carrying out spinning, different types of fibers are whirled together with the aim of making a stronger kind of yarn (Mishra 2010, pg. 147). In as much as spinning is the initial production step, it is vital in the textile manufacturing industry, for it assists in ensuring that the finished products are of high quality. Upon completion of the spinning process, the produced yarns are then directed to a loom for the weaving procedure. Weaving involves interlinking a set of longer threads frequently known as warps against an additional set identified as the weft (Miller et al. 2012, pg. 89). Interlacing is routinely done at right angles, with the product being a fabric. Ideally, the warp threads often run the length of the fabric, while the weft runs horizontally. This process is always undertaken in a loom, as it can securely hold the warp threads as the weft fabrics are knitted

Description of African immigrants living in the U.S Essay

Description of African immigrants living in the U.S - Essay Example At the end of 1970s, African immigrants constitute around 2 percent of total legally accepted immigrant population in America. In the subsequent decades their share in total immigrant population increased, but not very significantly. For example, in 1980s as well as in 1990s, their share in total immigrant population stands at a level around 3 percent. (Gordon, 92-94, Arthur, 1-2) The countries of Africa from where migration of people to America is mostly taking place over the years are â€Å"Nigeria, South Africa, Liberia, Cape Verde, Egypt, Ghana, Kenya, Liberia and the Horn of Africa (Mainly Ethiopia, Somalia, and Eritrea)† (Arthur, pp. 2). Among all these countries, Nigeria constitutes the highest percentage of African immigrants in U.S.A. followed by Ethiopia. For example, in 1998, 17 percent of total African immigrants in U.S.A. cane from Nigeria, while 13 percent came from Ethiopia. According to a report published by Immigration and Naturalisation Service in 1971, most of the African immigrants came to America from the northern part of the continent, particularly from countries like Egypt and Morocco. However, over the years immigration from North Africa has slowed down significantly, while immigration from Sub-Saharan countries has got a high pace. The African immigrants in U.S.A. can be treated as a part of the brain drain process, i.e. the pr ocess of migration of talent on an international basis, from less developed countries to the industrialized developed nations of the world. Most the African immigrants presently living in America have already gathered experiences of urban life and interstate migration within their own countries prior to their arrival in the land of America with a hope to further enhance the prospects of their future. (Arthur, 1-2) Over the years, number of Africans living in U.S.A with an expectation of better life has increased. For examples, during 1970, around 61,463 Africans were living in America, while by 1980, this

Framework for extra-curricular involvement Research Paper

Framework for extra-curricular involvement - Research Paper Example As a function of such an understanding, it will be the intent of this brief analysis to discuss some of the means by which this author will seek to engage in communication and leadership development through extra-curricular activities. As such, this brief analysis will consider extracurricular activities that will be planned and engaged with as a means of furthering the knowledge that has thus far been learned in the classroom. Further, a level of metrics will be applied which will help to categorize the means by which such extra-curricular activities can be measured for overall success in each activity. With regards to the first extra-curricular activity that can be engaged as a means of furthering my education beyond the boundaries of the classroom is with regards to volunteering as an assistant for a local community health drive. Ultimately, the process of volunteering as such as one that allows the individual to bring to bear many of the skills and techniques which have thus far been taught in class. Although there were a number of different aspects that prompted me towards volunteering for a community-wide health outreach, the main determinant was the ability to engage with individuals that had hitherto received little if any attention. Moreover, with regards to the metrics of the participation in such an extra-curricular, this will be judged based upon the degree to which the core concepts and understandings from the coursework can be applied in a satisfactory manner as a means to benefit those individuals within the community which I will be directly serving as a function of the voluntary work. Finally, with respect to the unique level of core challenges that this will provide me, it can be understood that such a course of application will allow me the unique opportunity to utilize many of the core competencies I have thus far been acquainted within in the field of course material that has been studied. Although the course material itself is vitally impo rtant towards helping the individual student to come up with an actionable means of approach to a variety of different

Report-Analyse Case Suty McDonalds Corp Essay Example | Topics and Well Written Essays - 2000 words

Report-Analyse Case Suty McDonalds Corp - Essay Example Proper segmentation, product targeting and positioning are important. McDonalds also needs to be selective in their franchisee selection as it should not disturb the existing franchisees in the region. Customer-oriented approach is essential in the fast food industry. Mass marketing techniques and standardization are no more applicable. Local adaptation is now essential to fight competition. All these indicate that McDonalds need to redefine their marketing strategy. McDonalds, that had once changed the way a nation ate and provided jobs to millions, is now reeling under difficult times. They lag behind in service and quality and despite bringing about changes in their food offers they have met with little success. The main issue is the unpopularity that has developed towards the McDonalds burgers. This has given rise to franchisee relations, downward sales and profits which ultimately are leading to closure of many units across countries. Product diversification without focus, lack of strategic direction and marketing strategies along with the top-down manner in which they dictate the franchisees is responsible for the stunted growth of the company. Attempts to create price war have yielded negative results. The profit margins of the franchisees have reduced between 2-4% against the 15% they enjoyed earlier. The retired CEO has been brought back along with two experienced executives to assist him but there are no signs of recovery. About 30-40% fewer outlets are being added to the chain each year while many close down every month. McDonalds need to realize that their marketing and franchising strategies have to be altered to suit the changed market environment and the ever-changing consumer needs. Kara, Kaynak and Kucukemiroglu (1997) contend that fast-food marketing strategies should have a sound understanding of consumers’ perceptions of and preferences for fast-food outlets and how they differ across cultures/countries. It was assumed in

Euthanasia and end of life issues Essay Example | Topics and Well Written Essays - 750 words

Euthanasia and end of life issues - Essay Example Euthanasia, the practice of ending life, is one of the issues that involve ethical dilemmas. This paper explores ethical theories to euthanasia and end of life. Ethics defines a society’s morality in terms of what is approved to be good and what is approved to be bad. Acts, either of omission or of commission, are therefore ethical when they meet a society’s approved behavior and unethical when they are contradictory. Such is the basis of the issue of euthanasia that faces conflicting opinions from different ethical perspectives and affected parties. A person in great pain without hope for improvements and is waiting to die, may for example desire assistance to facilitate his or her death while such an act may not be acceptable to care personnel or the patient’s close relatives. Legal professions that supplement professional ethics and patients’ rights also play a significant role. These factors therefore induces dilemma on care ethics approach that provid es for a positive relationship between caregivers and patients (Bube n.p.). While both parties are supposed to derive utility from the relationship between patients and care personnel, conflicting interest between the parties over application of euthanasia calls for application of other ethical principles. A consideration of third party interest, such as those of relatives and legal provisions, intensifies the dilemma over whose interest should be supreme. Ethical theories of teleology, deontology, and virtue ethics however offer guidelines to determining morality of euthanasia and end of life issues (Bube n.p.). The general teleological approach to ethics involves evaluation of consequences of an action on the society in terms of benefits and harms that are accrued from an act. Acts that lead to net benefits, more benefits than harm, are therefore considered ethical while acts that yield net harm to the largest section of the society are considered unethical. Utilitarian ethics has a dual approach to euthanasia and assisted deaths with some interpretations identifying lack of ethics in the practice while others argue that the act is ethical. Among opinions that argue for utilitarian ethics are three benefits of ending lives of terminal patients who are going through pain as they await their death. One of the beneficial consequences of euthanasia is its recognition of a patient’s autonomy in decisions about his or her last days. This is because prolonging a person’s life against his or her desire breaches the ethical principle of autonomy and may not yield utility to the suffering patient. It therefore allows patients to decide what will benefit them more. The practice also has the benefits of eliminating suffering, in a patient and among relatives, in cases where such sufferings cannot be managed and the patient condition deteriorates towards death. Euthanasia also comforts patients with the hope that it permanently relieves them of their pain ( Bube n.p.). Utilitarian opinions against euthanasia however argue that a patient may make decision to use the process but under duress from either care providers or family and the process would therefore not benefit the patient. A utilitarian approach to euthanasia should therefore consider each isolated case to determine possible benefits and harms to each stakeholder, especially the patient (Bube n.p.). Deontological perspective of euthanasia however involves consideration of established moral rules in practice. In euthanasia, for example, deontological ethics correspond to established ethical codes of conduct in the care profession. The fundamental that guides deontological ethics in euthanasia is protecting patient autonomy. The patient must however be terminally ill, is informed of the

Extended Producer Responsibilities Essay Example | Topics and Well Written Essays - 250 words

Extended Producer Responsibilities - Essay Example The consumers can pay a fee when the y purchases a new vehicle. This fee will then be managed by a third party in this case the party can be EPA. On the part of the manufactures I would ensure that they have goals set in recycling the vehicles. This program can be modified on the condition that the manufacturer is located outside the U.S. to comply with the law. This will involve setting a law that requires all imported cars in the United States should come from countries with rigorous disposal laws. Also, an extra import fee should be incorporated to aid the disposal of the vehicle. This program will definitely influence product designers in research & development group. Example plastic which comprise of the largest portion of currently non-recycled material will make the product designers & development group to replace it with materials which can be recycled. Countries who also wish to export automobiles in United States will have to adapt to stringent vehicles recycling

Answer 1 of 2 given questions with given sources Essay

Answer 1 of 2 given questions with given sources - Essay Example While some perceive him as a leader who abused powers and ignored the ideals of the French Revolution, others consider him as a successful leader who delivered the ideals of the French Revolution to his subjects. In this paper, I will comprehensively discuss the figure of Napoleon Bonaparte, his domestic and foreign policies, with an aim of illustrating whether he destroyed or preserved ideals of the French Revolution. Napoleon was a great strategist, a genius, a man with great self-control and very keen to protect his reputation. He had no friends and loved nobody simply because he believed that a man must be firm and have a resolute heart in order to protect the freedoms of citizens and fight the enemies of political, economic and social progress1. In the Napoleon’s diary, he evidently believed that his success and reputation depended on his ability to win wars, and this made him fight strongly for the freedom of French nationalist. â€Å"My power proceeds from my reputation, and my reputation from the victories I have won†¦conquest has made me what I’m; only conquest can maintain me."2 Being a genius and a strategist enabled him maintain an army that could hardly be overpowered. He had a team of secret police that was headed by Joseph Fouchà ©, spies in every corner of his territory to counteract unfriendly governments and watch the actions of friendly powers3. The police f orce that was supported by millions of taxpayers’ money was predominant in helping Napoleon seize freedom from his political adversaries. What’s more, in many battles, he fought alongside his militias hence giving them inspiration and the army became very loyal to him. Apparently, it makes sense to consider Napoleon as a leader who preserved the ideals of the French Revolution. Upon completion of the revolution, Napoleon had fulfilled the ideals that the

Exploring the relationship between Eddie and Catherine Essay Example for Free

Exploring the relationship between Eddie and Catherine Essay Exploring the relationship between Eddie and Catherine as it develops throughout the play  A View from the Bridge is a play centred around the life and loves of one man: Eddie Carbone. As the play develops, we see his personality become twisted, all because of the arrival of his wifes distant cousins. When Eddie finally realises and accepts what it is he feels, disaster strikes and inevitable tragedy occurs. Written by one of the most infamous playwrights of the 20th Century, Arthur Miller is a respected, intelligent and thought provoking man. This play is just an example of how someones life can be instantly changed simply by the arrival of another human being. From a caring, loving, protective uncle, the character of Eddie Carbone morphs into a monster of incestuous lust and violent anger. When we are first introduced to the characters of Eddie and Catherine, we are shown how intimate and secure their relationship seems on the surface. Although Catherine acts like a child, pretending that she has no idea about how the world around her works, Eddie knows that she is so much more than that, with a higher level of intelligence and a much brighter future. However, even though Eddie has a strong plutonic bond with his niece, he finds it difficult to show her how he feels. When he first speaks to her, saying, Where you goin all dressed up? he means for it to be advice, suggesting that she is dressed inappropriately and should consider wearing something else. However, it comes out more like a scalding, questioning her actions and the choices that she has made. From the beginning of the play, Catherine is strongly irritated by the way Eddie speaks to her, no matter how well he means. At this stage in the play, this irritability is irrelevant because the love between these two characters is too powerful for anything to break. During the current stages of their lives, their relationship is presently very strong and reliable. They both trust each other boundlessly and share a love that only they can feel. However, as the events in the storyline develop, so too does the stress between them which has been built up over the years. Because of the stress that is put forward to each of them, the characters soon begin to anger one another causing their seemingly unbreakable relationship to break. In the latter part of the first scene that Eddie and Catherine are in together, an argument develops about the choice of clothes that Catherine is wearing (a short skirt to be precise). Eddie claims that she has been walking wavy whilst going down the street. Again, even though he is trying to look out for her and offer her the best advice he can for her own good, the manner by which he speaks it is insulting, and this therefore causes Catherines confidence and self-assurance to shatter. This is only the beginning of the dramatic events that are going to happen. During the scene that features the introduction of Marco and Rodolfo to the Carbone family, Eddie feels a further need to embarrass Catherine even more than what he has done previously. As she walks into the room wearing her high-heeled shoes, Eddie comments on them: Whats with the high heels, Garbo? and later Do me a favour, will you? Go ahead. Catherines attempts at trying to defend herself are faltered because she is so powerless when Eddie tells her what to do. This shows us that Eddie doesnt want other males looking at Catherine in a sexually attractive fashion, and this is also the first telltale sign of Eddies incestuous feelings towards his niece due to his blatant portrayal of jealousy. Even though Catherine is enraged by his comments and extremely embarrassed, she somehow manages to find it in her heart to forgive him. This proves the strength of their relationship at the moment, showing that it takes a lot more than that for their relationship to be destroyed. This emphasises the fact that Eddie and Catherine have a mutual, almost telepathic, understanding of each other. When we see Alfieri on stage after this scene, he discusses the issues that have yet to pass between the family, suggesting that Eddie has an inevitably tragic destiny, which comes as a result of his perverted feelings towards Catherine.  Much later in the play, during the scene where Catherine and Rodolfo are coming home from the cinema, we see a side to Eddie that further emphasises his twisted, incestuous feelings towards his innocent niece. The manner in which he speaks to them pronounces his jealously of Rodolfo more than anything previously said in the play. Rodolfo. Go inside, will you? Eddie uses these words as a desperate attempt at trying to get Catherine by herself, and when I doesnt work the first time, he starts to mildly insult Rodolfo, by saying such things as (smiling unwillingly) Fountains? (Rodolfo smiles at his own naà ¯Ã‚ ¿Ã‚ ½vetà ¯Ã‚ ¿Ã‚ ½) and tries to mock him and his origin. Once Eddie finally manages to be alone with Catherine, his real feelings towards her start to unmeaningly surface. When hearing her say the she likes Rodolfo, his mood turns from bad to worse. Currently, it seems that as Catherine and Rodolfos relationship develops, so too does her relationship with Eddie deteriorate. Eddie tries to use everything he has to change Catherines opinion on Rodolfo, such as he has no respect for him despite everything he has helped him with, and saying that he dont bless me. Eddie uses the fact that Rodolfo doesnt bless him in the false hope that it might make Catherine think about whether he blesses her, however nothing Eddie could say at this point would make her think differently. Eventually, he starts to make up lies about how Rodolfo reacts, by saying such things as He dont respect you, and He knows I mind, but it dont bother him. But sadly, deep down Eddie knows that nothing he says will change Catherines feelings, towards himself or for Rodolfo. At this point in the play, we can see the first signs of Catherines independent feelings blossoming and how the fear and control that Eddie once had over her falling apart. She is able to stand up to Eddie and promote her feelings, no matter what he thinks about them or tries to do to change them. She even has enough confidence built up inside of her to ask Eddie Why? when it comes to explaining why he doesnt like Rodolfo. Before we even reach the second act in the play, we have seen Catherine develop from an innocent little girl that followed orders from her uncle, to a now independent young woman who wants answers from that once domineering uncle.

Public Awareness Campaign Review: Homelessnesss

Public Awareness Campaign Review: Homelessnesss Obispo, Stacey L. In 2011, there were 46.2 million individuals in the United States that were living in poverty (National Coalition for the Homeless, 2014). The majority of these individuals are renters. Many of these low income individuals do not have enough money to scrape by for household items because 71% of low income renters devote more than half of their income for housing (National Coalition for the Homeless, 2014) .Therefore many people with very low incomes have to remove the cost of housing from their expenses. Even more concerning is for the time being there is only rent subsidies available for only 24 % of households who are qualified to receive them(National Coalition for the Homeless, 2014). Consequently many individuals are left to face homelessness because of the lack of rent subsidies. This paper aims to address the issue of homelessness caused by unaffordable housing in America by examining the campaign for Restoring Housing Voucher Funding by the National Coalition for the Homeless . In addition, this paper will analyze the effectiveness of preventing homelessness by the use of the Housing Voucher Campaign and its promotion of Housing Voucher Funding known as section 8. Purpose The purpose of National Coalition for the Homeless is to stop and end homelessness, make sure the immediate needs of individuals who are homeless are met, and their civil rights are protected (National Coalition for the Homeless, 2014). The National Coalition for the Homeless is comprised of a system of people who are; presently homeless or have encountered homelessness, activists and advocates, community based and faith– based service providers, and others (National Coalition for the Homeless, 2014). The National Coalition for the Homeless discusses the social issue of homelessness that affects many communities throughout the United States. They address the issue of homelessness by providing prevention and promotion initiatives and by also highlighting specific groups that are at risk such as families, youths, the elderly, veterans and individuals who identify themselves as LGBT. For example, the National Coalition for the Homeless (2014) has several campaigns to address prev ention and promotion initiatives such as: The National Campaign for Youth Shelter, Restoring Housing Voucher Funding, Hate Crimes and Violence Prevention, Homeless Bill of Rights, You Don’t Need a Home to Vote, Bringing America Home Campaign and Homeless People’s Action Network. Protective and Risk Processes Protective processes for Restoring Housing Voucher Funding campaign is sought by strengthening the lines of communication with policy makers. This is done by asking Congress to restore funding that was cut from housing vouchers in 2013 and building a stronger grassroots network that can request change for the millions of people who need housing assistance and are not receiving it (National Coalition for the Homeless, 2014) .The risks processes the program is trying to weaken is unaffordable housing, poverty, and homelessness within all populations. The National Coalition for the Homeless (2014) seeks to lessen the risks of homelessness by including the provision of inexpensive housing and employment that pays a living wage. Population The population that is being focused on in the Restoring Housing Voucher Funding campaign is individuals who make inadequate funds to meet escalating rents. This population is chosen by their socioeconomic class and all locations throughout the United States including urban, suburban, and rural areas are a part of the campaign. Individuals who are defined within this population are those with extremely low incomes that make no more than $19,706 annually (National Low Income Housing Coalition, 2014). Nationally at this rate these individuals can only afford to spend no more than $493 a month on rent (National Low Income Housing Coalition, 2014). However the national fair market rate has risen to $984 for a two bedroom and $788 for a one bedroom (National Low Income Housing Coalition, 2014). Evidently there is a disparity of $491 a month for those in a two bedroom rental and a disparity of $ 295 a month for individuals in a one bedroom rental that must be met each month. A rental cost that an individual can afford is based on 30% of their income (National Low Income Housing Coalition, 2014). Unfortunately in no state a full-time minimum wage worker cannot afford a one-bedroom or a two-bedroom rental unit at Fair Market Rent. The federal minimum wage is $7.25 and to be able to afford a two bedroom rental without interfering with other necessities (e.g. food, clothing, childcare, utilities) the renter needs to at least make $18.92 an hour (National Low Income Housing Coalition, 2014). Social Systems A social system that safeguards against homelessness is parents/ families. Many parents allow their grown children and their families to live with them so that they can all afford to pay rent and basic necessities. This is called doubling up. Religious settings and community organizations offer ways to help with homelessness by offering shelters for those who are unable to afford housing (National Coalition for the Homeless, 2014). Social systems that contribute to the problem of homelessness in the United States are the rising costs to health care (National Coalition for the Homeless, 2014). Many times individuals with very low incomes have to choose between going to the doctor and paying rent. Many individuals who face homelessness need medical and mental health services. Some workplaces also contribute to the problem of homelessness. Workplaces which offer employees minimum wage contribute toward the problem because they cannot afford the cost of rent. Many of these individuals have to work two jobs or more than 80 hours a week to afford life’s basic necessities (National Coalition for the Homeless, 2014). Ecological Levels The ecological level of analysis the Joint Center for Housing Studies at Harvard University (2014) produced in their article shows that homelessness affects the individual, microsystems, organizations, localities and macrosytems. This article is a part of the resources used at the National Coalition for the Homeless website regarding their Restoring Housing Voucher Funding campaign. The article’s focus is on homeless persons and how the various ecological levels contribute to the problem and how they can help. The article offers suggestions on ways supportive housing (individual) can actually produce savings for federal (macrosytem), state, and local governments (localities) comparatively to emergency shelters (organizations) and institutionalized care for the homeless. For instance they found that in one year assigning high cost hospital patients in Los Angeles into everlasting supportive housing lead to a net public cost evasion of almost $32,000 per person .This sum even in cludes the costs for housing subsidies and housing placement. The article further addresses how individuals are affected by the government sequester cuts which resulted into many individuals losing voucher assistance. Microsystems are addressed in the article by pointing out how many families and individual face homelessness due to struggles with substance abuse, mental illness, or domestic violence. Overall the aim of the article is to provoke debate over government policy and increase funding and assistance programs to aid in the problem with homelessness. Although the article addresses how homelessness affects the individual, microsystems, organizations, localities its primary focus is its emphasis through the macrosytem- government. It seems appropriate to target the macrosystem of government because government policy can ensure that change can be affected nation -wide. Prevention and Promotion Prevention according to National Coalition for the Homeless (2009) can be obtained by closing the gap between income and housing costs. This type of prevention responds to predictable life circumstances such as being able to afford life’s basic necessities and affording health care .In order for such a change to be completed the National Coalition for the Homeless (2009) states that government, labor, and the private sectors need to unite. They further conclude that when such can be completed all Americans who work can then have an opportunity to get employment that would pay a livings wage along with necessary support such as child care and transportation to maintain it. Promotion of housing assistance and supportive services can offer individuals facing homelessness an opportunity to obtain self –sufficiency according to The Joint Center for Housing Studies at Harvard University (2014). The way this is completed is by addressing the root causes of poverty. The Joint Center for Housing Studies at Harvard University (2014) found that programs that offer housing assistance along with supportive services can make significant changes in individuals and give these individuals an opportunity to get themselves out of poverty by addressing poverty causes. The Joint Center for Housing Studies at Harvard University (2014) state past results have shown it is possible to impact and make changes in individuals needing supportive housing. This is completed through improved employment and salaries amongst those of legal working age along with on-site job hubs where individuals can get job search help and appointments to vocational training. The next recommen dation they offer is to supply adjusted rent rules so that these low income individuals can grow their earnings without worrying that their rents will also increase. The Final recommendation they give is to encourage neighbor-to-neighbor contact amongst low income individuals. By encouraging conversation these individuals can communicate about the news of job opportunities within the neighborhood and inspire community upkeep towards finding work. Social Injustice and Small Wins The article by The Joint Center for Housing Studies at Harvard University (2014) focuses on the social issue of poverty and homelessness. The article addresses its social injustice by pointing out that 19.3 million are eligible for assistance but only 4.4 million receive support due to lack of federal funding for voucher programs. Small wins in prevention and promotion would be to offer families and individuals who have a very low income; free childcare, vocational training and paid apprenticeships so that they can catapult themselves out of poverty and reduce their risk towards homelessness. Prevention/Promotion Intervention The Joint Center for Housing Studies at Harvard University (2014) reported on a study on Jobs-Plus for their prevention of homelessness and promotion intervention of housing assistance with supportive services. The U.S. Department of Public Housing Planned the intervention between 1998 and 2003 on six public housing developments across the country (HUD.GOV). Individuals living within these units met the criteria for very low incomes. The Jobs -Plus program is not a national program available in every community only selected communities are chosen. Individuals that are involved in the program are able to make decisions as to what jobs they want to apply for (HUD.GOV). Sensitivity to the context of individuals living with low incomes is considered because Jobs- Plus offers opportunities such as employment centers to help search for gainful employment, referrals to job training so these individuals can select a career that will offer a higher income, and adjusted rent rules to help these individuals afford rent(HUD.GOV).. Stake holders included in the program are HUD, an association of foundations, and private funders (HUD.GOV). Effectiveness The Joint Center for Housing Studies at Harvard University (2014) reported that an arduous evaluation of the Jobs-Plus program was conducted and found a meek but long-term increase in salaries for individuals within the program at the various locations where the program was available. The Manpower Demonstration Research Corporation (MDRC) is a nonprofit organization that specializes in the evaluation of employment and welfare-to-work strategies, MDRC provides technical assistance and designs and implements Job- plus plans over a 5-year period (HUD.GOV). MDRC evaluates the long term effects in each Job-plus sites approach to Jobs-plus residents, communities, families, public housing developments, and the lessons learned from other experiences by other sites (HUD.GOV). MDRC is funded by HUD, the Rockefeller Foundation, and other public agencies and charities (HUD.GOV). In each site MDRC randomly evaluates one housing development that is randomly selected (through a type of lottery) to operate Jobs-Plus from a matched pair or triplet of eligible public housing developments nominated by the local public housing authority(Bloom, Riccio, Verma, 2005). The remaining housing development groups are assigned as comparison groups (Bloom, Riccio, Verma, 2005).Long term data and trends are recorded to evaluate the program’s effectiveness. The data was retrieved from administrative records of government agencies for up to six years before and six years after Jobs-Plus was launched in 1998(Bloom, Riccio, Verma, 2005).In addition residents that participated in the program partook in surveys which evaluated their experiences with economic and material well-being, social conditions, personal safety, residential satisfaction, and child well-being. Job-plus made a difference in participants lives because living conditions were very difficult in both Jobs-P lus and comparison developments before the initiative was introduced. (Bloom, Riccio, Verma, 2005). Objectives The intervention of Job-Plus programs shows that it aids in making sure that the very low income population are not homeless while they are enrolled in the program. One of the objectives clearly met by the program was to increase the wages of participants (Bloom, Riccio, Verma, 2005). The findings state that participants on average increased their wages by 6.2 % while others who did not partake in the program had no increase (Bloom, Riccio, Verma, 2005). The study found that individuals who partook in the program sustained their income over time. The intervention was only effective in settings in which the Job-Plus program was used. Other comparison groups had no change (Bloom, Riccio, Verma, 2005). In sum the Jobs-Plus program is only effective if the full program is adhered to not just excerpts of it(Bloom, Riccio, Verma, 2005). Another objective was to drop the amount of welfare recipients (Bloom, Riccio, Verma, 2005). This objective was not met because after Jobs-Plus was la unched there was a decline however the decline was not related to Jobs-Plus (Bloom, Riccio, Verma, 2005). Conclusion The Joint Center for Housing Studies at Harvard University (2014) authored an article which stated the Jobs-Plus program is an effective tool that gives individuals living in poverty tools to aid against homelessness. The authors are correct that this can be an effective tool because it aids in helping individuals get into vocational schools, encourages community contact with neighbors, and helps individuals find gainful employment. The important findings these authors present are that housing vouchers can be a good temporary protective aid against homelessness. Important inquiries the Jobs-Plus programs raises: When Job-Plus programs are introduced into communities, why not introduce the program along with positive beliefs systems to match not just community culture but cultures within the different ethnicities that reside in these communities? Another important question to consider: Why not make the Jobs-Plus program mandatory for all individuals that receive aid that are not disab led neighborhoods? An area for concern that is not addressed by the authors is that the Jobs-Plus program may not be an effective tool in preventing homelessness for everyone. This tool is only effective if individuals who want to help themselves. If one just wants to stay on welfare, receive housing vouchers, and buy into negative belief systems that keep them impoverished then tools such as Jobs-Plus will not be an aid. Coming out of poverty does not just take a hand-up it takes desire, will, and ambition. Increasing wages by 6.2 % is a change in a positive direction but the change is still minimal and not enough to place one in middle class. Despite this change these individuals are at risk for homelessness because they are still considered to have a low income. Perhaps now their income maybe not is on the very low side after the 6% increase nonetheless they are still at risk. References Bloom, H., Riccio, J. A., Verma, N. (2005). Promoting work in public housing: The effectiveness of jobs-plus. Retrieved from http://www.mdrc.org/publication/promoting-work-public-housing HUD.GOV. (2014). Jobs-plus community revitalization initiative. Retrieved from http://portal.hud.gov/hudportal/HUD?src=/programdescription/jobsplus Joint Center for Housing Studies Harvard University. (2014). Americas rental housing-evolving market and needs: Rental housing assistance. Retrieved from http://www.jchs.harvard.edu/research National Coalition for the Homeless. (2009). Employment and homelessness. Retrieved from http://nationalhomeless.org/issues/economic-justice/ National Coalition for the Homeless. (2014). Restoring housing voucher funding. Retrieved from http://nationalhomeless.org/campaigns/restoring-housing-voucher-funding/ National Low Income Housing Coalition. (2014). Out of reach 2014: Twenty-five years later the housing crisis continues. National Low Income Housing Coalition, 248.Retrieved from: http://nlihc.org/oor/2014

The Makeover Beauty Salon Marketing Essay

The Makeover Beauty Salon Marketing Essay Introduction The Makeover Beauty Salon is a beauty salon that aims at rendering maximum customer satisfaction by providing the best service, using high quality products, and building a pleasant environment at an affordable price, to meet the needs of customers of all social status. I am the owner of The Makeover Beauty Salon and I perceive an unsatisfied customer need for a low-cost salon that provides maximum flexibility and great customer attention. Using this strategy, The Makeover Beauty Salon will gain much reputation and create long-term relationships with its customers. The Makeover Beauty Salon is the only area salon to be online and fully automated and will have the most aggressive marketing campaign of any other area salon. The Makeover Beauty Salon will target two different market segments: Youngsters will typically make up 70-75% of the clientele.   Young mothers with children.   http://www.bplans.com/hair_salon_business_plan/images/bc49aab41b914ef99dca65af1ff71a82.png Future Opportunities The main segment of the population that is targeted by the salon is the younger generation, which is the youth. It has been noticed that adolescents like different and new looks, which are apart from others. They like to look very special and The Makeover Beauty Salon has all the means to satisfy the needs of the main targeted group. This opportunity will be researched and developed on a trial basis. For example, every weekend, people can go to the salon and i will do their makeup or hair. If successful, it could become a major new source of income without creating the need for additional staff or production space. The management team of The Makeover Beauty Salon I will be the only manager of the salon. I will have as assistant, Miss Shazia. The latter takes the responsibility of supervising the workers when I will not be present at the salon. Miss Shazia has a degree in management of salon and she has two years of experience from another salon. I have also appointed two caretakers, Mrs Aisha and Miss Dolly, who will take care of customers children when the customers will be pampering themselves. Growth opportunities improve employee retention within our industry. The salon acknowledges the need for growth of the individual. II The Business The company After a tedious search for a suitable place for the salon, finally one was found at the centre of the island. The location of the salon would be perfect, as it can welcome customers from all over Mauritius. The exact location is in the centre of Curepipe. The recently completed highway in the surrounding offers  hundreds of thousands of local residents, shoppers from outside the area, and travelers that use this new highway.  With this high concentration of customers there  is no big and sophisticated salon in the locality. This is one of the main advantages of opening the salon at that particular location. Services and products offered The Makeover Beauty Salon is considered an innovating beauty salon which offers a wide range of services that include: Hair:  cuts, relaxers, perms, colors, shampoo, conditioning, curling, reconstructing, weaving, and waving Nails:  manicures, pedicures, polish, sculptured nails Skin Care:  European facials, body waxing, massage Makeup: bridal makeup, casual makeup, formal makeup, amongst others Service is offered on a walk-in basis or by appointment. The Makeover Beauty Salon will emphasize a customer-centric service where the customers needs are always the priority. The Makeover Beauty Salon will also sell hair care products, which is forecasted to account for about 15% of sales. These professional-quality supplies will include shampoos, conditioners, brushes, combs, and other styling aids. Company Overview The Makeover Beauty Salon is located in Curepipe and will offer affordable priced, convenient hair styling. The Makeover Beauty Salon will accept walk-ins as well as appointments for the entire family. The salon will grow its market share based on superior customer attention. The Salon is a family hair salon, also known as a quick hair salon and this new salon has everything to set up a new path and disguise people in an unexpected way. It is owned by Miss Chellen, who has recently returned from the United States, with innovative ideas, after advanced studies about the fashion and makeup line, and also in beauty salon management. Company Ownership The Makeover Beauty Salon will be entirely owner by me. I have done a degree in Beauty Salon management and a degree in General Cosmetology in the United States. I also worked in a salon for more than 5 years there. I have a very friendly approach in the salon and when I am tutoring. Salons motto: The trend begins here Vision Mission The Makeover Beauty Salons vision is to create a harmonious, productive, and profitable salon environment, supplying the community with Avon cosmetology. The mission statement is very clear: The Makeover Beauty Salon has been established to set a new path in the beauty line by providing an exceptional service which aims at satisfying people of all age. Through its services, the salon aims at exceeding customers expectations. Objectives To cater for the fast changing trends of makeup and hairstyles. To make people look more special and different from others. To supply services and products that enhances our clients physical appearance and mental relaxation. Keys to Success Set up the salon in a location easily accessible to everyone. The environment should be very appealing, friendly and relaxing. Try to be as innovative as possible in styles. Dare to try something new. Aim at complete customer satisfaction by offering the best service at affordable prices. The Makeover Beauty Salon can best be described as presently being in the business of cosmetology, education, and wellness. In recent times our key strengths have been customer service. The Makeover Beauty Salon will use automation to keep hold of clients. According to studies, it takes 3 times the amount of effort to attract a new client than the effort to retain a satisfied client. at present, 10% of all salons are automated. in the vicinity, 3 salons are automated and none use the technology to market and track clients. Automation is a key to growing and maintaining our target market. Goals and Objectives It is the goal of The Makeover Beauty Salon to provide the community with an institution of cosmetology that targets all socioeconomic standings and is a model for the industry nationally. Startup Summary After several months of search for a salon to purchase, the owner decided to start a salon from the ground up. The Makeover Beauty Salon will incur the following start-up costs: Computer with point of sale terminal. Computer with printer for back office. Five cutting stations, each station requires a barber chair, cabinet, large mirror, blow dryer, curling iron, electric razor, several pairs of scissors, spray bottle, two sided mirror, and assorted combs and brushes. Desk for reception area. Three couches for the reception area. Display shelf for sale of retail products. Assorted plants. Assorted toys for the children. Legal fees for business formation and generation/review of contracts. http://www.bplans.com/hair_salon_business_plan/images/6ff2aec4851d460cb0a964e4122e4fa2.png Startup funding Start-up Expenditure to Fund $2000 Start-up Assets to Fund $104,000 Total Funding Required $106,000 Assets Non-cash Assets from Start-up $8,450 Cash Requirements from Start-up $89,720 Additional Cash Raised $0 Cash Balance on Starting Date $89,720 Total Assets $98,170 Liabilities and Capital Liabilities Current Borrowing $0 Long-term Liabilities $40,000 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $0 Total Liabilities $40000 Capital Planned Investment Chellen $100,000 Investor 2 $0 Other $0 Additional Investment Requirement $0 Total Planned Investment $100,000 Loss at Start-up (Start-up Expenses) ($1,100) Total Capital $98,900 Total Capital and Liabilities $104,000 Total Funding $106,000 Start-up Requirements Start-up Expenses Legal $1,000 Stationery etc. $100 Other $0 Total Start-up Expenses $2,000 Start-up Assets Cash Required $89,720 Other Current Assets $0 Long-term Assets $7,000 Total Assets $104,000 Total Requirements $106,000 III Management Team I will be working full time at the Makeover Beauty Salon. She will be in charge of all recruitment and training, purchasing, and retail sales. Apart from the assistant manager and the two caretakers, I will also employ a receptionist to  take care of all of the appointments as well as the people who walk in, and be responsible for the point of sale.  The receptionist will be paid an hourly wage. I even plan to hire some part-time hair stylists during wedding periods and the eves of festivals, which will operate on an hourly/commission basis.   I thought of using a partial commission basis to create incentives for greater customer attention. The better service employees provide to their customers, the greater customer satisfaction will be derived and the more money they will make off commissions. Miss Chellen will be pleased to pay for this type of performance. IV Organizational Structure The organisational structure of The Makeover Beauty The New Looking salon will be like a flat organisation structure. It is supervised closely by the founder. Thus, efficiency is maintained and so is the satisfaction of customers. The salon is structured as follows in the diagram below. Director Children Caretakers Manager of salon Assisstant Manager Part-timers Part-timers Part-timers Diagram 1: This represents the business structure. Intellectual Property The patent license, trademark and copyright agreements have already been applied for approval. V Industry Analysis SWOT Analysis Strengths à ¢Ã¢â€š ¬Ã‚ ¢outstanding location. à ¢Ã¢â€š ¬Ã‚ ¢Well-qualified employees with good hair cutting skills with a wide style collection, and Customer-focused business practices. à ¢Ã¢â€š ¬Ã‚ ¢A wide range of services offered. à ¢Ã¢â€š ¬Ã‚ ¢ Cutthroat prices. Weaknesses à ¢Ã¢â€š ¬Ã‚ ¢As a new entrant to the market, The Makeover Beauty Salon lacks brand equity that many other salons have gained over years of service. à ¢Ã¢â€š ¬Ã‚ ¢Large costs related with a start-up company. Opportunities à ¢Ã¢â€š ¬Ã‚ ¢A steady growing market that is traditionally unaffected by the economic environment. à ¢Ã¢â€š ¬Ã‚ ¢The ability to decrease marginal fixed costs as the customer base grows. à ¢Ã¢â€š ¬Ã‚ ¢Increasing sales opportunities as more people from an individual family visits The Makeover Beauty Salon. Threats à ¢Ã¢â€š ¬Ã‚ ¢Competition from already established salons. à ¢Ã¢â€š ¬Ã‚ ¢A change in traffic patterns as they relate to the mall where The Makeover Beauty Salon is located. The hair styling industry is highly divided with national chains, some of which operates diverse franchises catering to all the market segments, and also including thousands of mom and pop salons that are very limited in scale and services. This makes for an extremely aggressive market that has low barriers to entry and exit. Moreover, the customers of hair styling have considerable control due to the low switching costs they have. However, most companies have tried to pursue only one general strategy in gaining more reputation. The Makeover Beauty Salon is of the view that that it is possible to offer a differentiated service through superior customer service at no greater considerable cost if the right employee incentives are provided. With this strategy in mind, the salons purpose is to boost the number of clients served by at least 30% per year. Target Market The Makeover Beauty Salon will be targeting two different groups of customers, but will lay more emphasis on the youths. It will work hard to distinctly appeal to each of these groups. By focusing on more than one group, the salon is minimizing its risk that in a downturn one group will negatively affect the company. Market Segmentation The Makeover Beauty Salon will target three different market segments: Youngsters will normally make up 70-75% of the clientele, as they are very conscious about looking good, having perfectly trimmed eyebrows and they like to keep changing their styles regularly. Young mothers with children. Most young children are notoriously difficult when it comes to getting haircuts. A family style salon is a more laid-back place that allows the children to play while they are waiting and then will work with the parents in calming the kids nerves when they are ready for their shearing. Target Market Segment Strategy The Makeover Beauty Salon will target each of the two groups separately. The youngsters will be pampered in a very bright, appealing, colorful and attractive atmosphere. Employees will use the latest equipment available with them, which would suit their preferences and with which they will feel at ease. The Makeover Beauty Salon will also  target mothers with children by offering the kids toys to play with while they wait and child-friendly hair stylists. Moreover, children will receive a special rate reflecting the fact that childrens hair grows so fast that it can be costly to keep up with regular cuts, as well as the recognition that it generally takes lesser time to cut a childs hair so it should be naturally less expensive. Competition and Buying Patterns The Makeover Beauty Salon competitors include: Traditional barbers. They do not work on appointments as it offers an open door service. While barbers are willing to give you whatever cut you want, they are generally providing straight forward haircuts, typically on the conservative side. The advantages of a barber are they are low-cost and easy to use. Their disadvantages is often conservative styling capacities, sometimes a long wait as the barber may be an old timer who enjoys to chit chat. Franchised quick salons.   An example of this would be Supercuts or Best Cuts. In essence this is a franchised version of The Makeover Beauty Salon. The advantage of this style is the store will be the same from location to location and some people like this predictability.   Independent salons. These salons typically focus on a specific niche and do not serve a large group of customers. The advantages to these could be an independent salon that caters for all of your needs. The disadvantage is that because they tend to be more focused, more often than not this type of salon will not offer exactly what  customers are looking for. Competitive Edge The Makeover Beauty Salon aims to be very different from the beauty salons which offer only one or two services. From surveys, it has been concluded that customers often get frustrated as they have to get their hair done at one place and facial and makeup done at another place. This becomes very annoying for clients as they have to travel a lot and it is tiresome as well. Therefore the Makeover Beauty Salon plans to offer all these services under the same roof. As such, clients will be more at ease to make themselves beautiful. There exist several salons that are already proving the same services as the Makeover Beauty Salon, but they charge very high prices which everybody cannot afford as these salons are situates mostly in towns, where high rent have to be paid. Therefore, to attract the maximum number of customers, the Makeover Beauty Salon plans to offer better quality service than the other salons, but at affordable prices so that everyone can afford making then look beautiful, especially the youngsters, as they are the one that the salon is targeting at. Basically the atmosphere prevailing at the Makeover Beauty Salon will be very cozy and relaxing, where clients would love to be pampered. A welcoming drink will be served to clients as they enter the salon they can chose amongst tea, coffee, juice, soft drink. A television will be located in the waiting room and a radio in the hair-drying area, as this may take some time. VI Marketing Plan Marketing Strategy The Makeover Beauty Salon has a very simple marketing strategy: satisfying its clients. Miss Chellen is of the view that when a customer leaves her salon, he/she should have a new look which would be perfect for the occasion the latter would be attending, and the latter should also be representing the Makeover Beauty Salon through his/her makeup and hairstyle the client should be a medium of portraying the salons qualities, service and image. Miss Chellen has no plans to advertise her new salon. According to researches, a satisfied customer is able to influence 11 14 people positively. Therefore, the owner of the salon is of the view that its the satisfied customers that will bring new customers to her salon and her business grows. She has, in her mind, a strategy to reward her potential clients who are able to attract new customer into the salon. Sales Strategy The Makeover Beauty Salon sales approach will be based on exceptionally professional communications with the customer. Normally the quick salons lay emphasis on being quick and inexpensive, often at the cost of customer service. Anytime that a potential customer will talk with someone at the Makeover Beauty Salon, the owner/employee will have an opportunity to impress the customer. Employee training will emphasize seizing these opportunities. The Makeover Beauty Salon will also have the chance to increase sales of its retail hair care products every time it has a customer in the chair. The Makeover Beauty Salon offers interesting discounts on the hair care products for employees to use these products, so that they can explain to the customer about their personal experiences. Additionally, the Makeover Beauty Salon offers a product-based commission structure for the hair care products where they give away the product to the employee for commissions for selling the items to their customers. These personal testimonials and commission structure will allow  the salon to generate good sales from the retail hair care products. Sales forecasts The first diagram above depicts the first years forecast of the Makeover Beauty Salon sales. In the first 4 months, sales will be very steady as the salon will experience new customers, who will get to know about the services that the salon offers. During the subsequent months, an increase in all the services offered is expected, as the customers will be satisfied with the service of the salon. Sales Forecast Year 1 Year 2 Year 3 Sales Youngsters $20,150 $35,260 $41,100 Women with small children $2,015 $3,526 $4,110 Retail hair care products $29,225 $32,975 $40,500 Total Sales $51,390 $71,761 $85,710 Direct Cost of Sales Year 1 Year 2 Year 3 Youngsters $2,600 $4,750 $4,900 Women with small children $260 $475 $490 Retail hair care products $14,500 $26,000 $27,500 Subtotal Direct Cost of Sales $17,360 $31,225 $32,890 VII Operation Plan Facilities The salon will be offering home styling and makeup for brides or any other special weekends, but for that, an appointment is compulsory this should be done at least 3 weeks before the due date. Potential clients will not be charged with the travelling costs. Hours of operation The salon will be open week from 8 am to 5pm on Monday to Saturday. However, on Saturdays and public holidays, it will be opened from 10 am to 1 pm. Employee Training Education Employees will be trained not only in their specific styling duties but in the philosophy and applications of our concept. They will receive extensive information from the owner and be kept informed of the latest information concerning styling and makeup applications through continuous training. Systems Controls A big emphasis is being placed on extensive research into the quality and integrity of our products. They will constantly be tested for our own high standards of effectiveness and professionalism. Cosmetic products costs and inventory control will be handled by our computer system and checked daily by management. Facilities The salon will be offering home styling and makeup for brides or any other special weekends, but for that, an appointment is compulsory this should be done at least 3 weeks before the due date. Potential clients will not be charged with the travelling costs. Hours of operation The salon will be open week from 8 am to 5pm on Monday to Saturday. However, on Saturdays and public holidays, it will be opened from 10 am to 1 pm. Employee Training Education Employees will be trained not only in their specific styling duties but in the philosophy and applications of our concept. They will receive extensive information from the owner and be kept informed of the latest information concerning styling and makeup applications through continuous training. Systems Controls A big emphasis is being placed on extensive research into the quality and integrity of our products. They will constantly be tested for our own high standards of effectiveness and professionalism. Cosmetic products costs and inventory control will be handled by our computer system and checked daily by management. VIII Financial Plan Start-up Funding Start-up Expenses to Fund $1,817 Start-up Assets to Fund $60,600 Total Funding Required $62,417 Assets Non-cash Assets from Start-up $60,100 Cash Requirements from Start-up $500 Additional Cash Raised $0 Cash Balance on Starting Date $500 Total Assets $60,600 Liabilities and Capital Liabilities Current Borrowing $0 Long-term Liabilities $61,917 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $0 Total Liabilities $61,917 Capital Planned Investment Owner $500 Investor $0 Additional Investment Requirement $0 Total Planned Investment $500 Loss at Start-up (Start-up Expenses) ($1,817) Total Capital ($1,317) Total Capital and Liabilities $60,600 Total Funding $62,417 Important Assumptions The following section will detail important Financial Assumptions. General Assumptions Year 1 Year 2 Year 2 Plan Month 1 2 3 Current Interest Rate 10.00% 10.00% 10.00% Long-term Interest Rate 10.00% 10.00% 10.00% Tax Rate 30.00% 30.00% 30.00% Other 0 0 0 Projected Cash Flow The cash flow depends on assumptions for inventory turnover, payment days, and accounts receivable management. Our projected same-day collections are critical, and are reasonable and customary in the salon industry. We do not expect to need significant additional support even when we reach the less profitable months, as they are expected. http://www.bplans.com/hair_salon_business_plan/images/d5e510e0cfe04c2484123f1575a810dc.png Projected Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from Operations Cash Sales $277,143 $504,802 $525,337 Subtotal Cash from Operations $277,143 $504,802 $525,337 Additional Cash Received Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $277,143 $504,802 $525,337 Expenditures Year 1 Year 2 Year 3 Expenditures from Operations Cash Spending $251,600 $275,200 $279,200 Bill Payments $101,816 $172,090 $181,489 Subtotal Spent on Operations $353,416 $447,290 $460,689 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $353,416 $447,290 $460,689 Net Cash Flow ($76,273) $57,513 $64,648 Cash Balance $20,307 $77,820 $142,467 Projected Balance Sheet of The Makeover Beauty Salon Year 1 Year 2 Year 3 Assets Current Assets Cash $20,307 $77,820 $142,467 Other Current Assets $0 $0 $0 Total Current Assets $20,307 $77,820 $142,467 Long-term Assets Long-term Assets $7,320 $7,320 $7,320 Accumulated Depreciation $1,464 $2,928 $4,392 Total Long-term Assets $5,856 $4,392 $2,928 Total Assets $26,163 $82,212 $145,395 Liabilities and Capital Year 1 Year 2 Year 3 Current Liabilities Accounts Payable $11,945 $14,341 $14,968 Current Borrowing $0 $0 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $11,945 $14,341 $14,968 Long-term Liabilities $45,000 $45,000 $45,000 Total Liabilities $56,945 $59,341 $59,968 Paid-in Capital $60,000 $60,000 $60,000 Retained Earnings ($1,100) ($90,782) ($37,130) Earnings ($89,682) $53,652 $62,557 Total Capital ($30,782) $22,870 $85,427 Total Liabilities and Capital $26,163 $82,212 $145,395 Net Worth ($30,782) $22,870 $85,427 IX Critical Risk factors Management Risks: It can be considered the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate event or to maximize the realization of opportunities. Risks can come from uncertainty in financial markets, project failures and legal liabilities in the Makeover Beauty Salon. Other potential Management risks may be: Defective products/services. Health and safety incidents. Faulty equipment.(e.g. damaged wires or sockets) Environmental risks (e.g. noise pollution and the use of eco-friendly product) Technological obsolescence. Theft of assets Marketing Risks: Marketing is a risk and you cant go on happily thinking that whatever youre doing is working for the best of the organization. By the time you do so, the market will have shifted from under your feet. Some marketing risks may be: Government action ( pass law to limit the time for using salon till late night) Rival (imitation of ideas is done quickly by competitors) Operating Risks: It is a risk arising from execution of a companys business functions. As such, it is a very broad concept including e.g fraud risks, legal risks, physical or environmental risks in the Makeover Beauty Salon. Other forms of operating risks may be: the type of product received from suppliers the neighbourhood problem which can halt work the defect that hairstyle is not done according to customer wish regulation which employee dont accept culture for where on a day some worker have to leave for prayer Financial Risks: It is basically any risk related with any form of financing. Risk is probability of unfavorable condition; in financial sector it is the probability of actual return being less than expected return for a business company. Intellectual Property Infringement: It is the infringement of an intellectual prop

Coming of Age in Mississippi Essay -- essays research papers

The first main event that I believe led to Anne Moody becoming an activist for Civil Rights was when she was younger, her cousin George Lee was babysitting and he burned down the house in a fit of rage and when Daddy gets home he blames it on Essie Mae (Anne Moody). This foreshadows all of life’s injustices that will be thrown her way. The next time was when she made friends with white neighbors and they decided to go to the movies, Anne couldn’t sit with her friends, she had to sit in the balcony with all of the other blacks. She did not understand why it was this way. Another event was when she was in high school, she changes her name to Anne Moody, and a white boy, whose name was Emmitt Till who was visiting from Chicago, whistled at a white girl, and then a group of white men murdered him. This bothered Ann, and she didn’t work or sleep for days. When Samuel O’Quinn, a black empowerment activist and NAACP member tried to organize a meeting, the Princi ple Willis, who is an Uncle Tom, tattled on him. Samuel was shot by a mob of white men. The first experience of a civil rights movement was when she was attending Natchez College in Mississippi. The lunch lady served food with maggots in it. The cook, Miss Harris, knew that the food was spoiled but didn’t care. Anne organized a protest and it was successful. This was a hint of what was yet to come from Anne.   Ã‚  Ã‚  Ã‚  Ã‚  Blacks in the south didn’t know what it was like to be equal to whites. They’ve been to... Coming of Age in Mississippi Essay -- essays research papers The first main event that I believe led to Anne Moody becoming an activist for Civil Rights was when she was younger, her cousin George Lee was babysitting and he burned down the house in a fit of rage and when Daddy gets home he blames it on Essie Mae (Anne Moody). This foreshadows all of life’s injustices that will be thrown her way. The next time was when she made friends with white neighbors and they decided to go to the movies, Anne couldn’t sit with her friends, she had to sit in the balcony with all of the other blacks. She did not understand why it was this way. Another event was when she was in high school, she changes her name to Anne Moody, and a white boy, whose name was Emmitt Till who was visiting from Chicago, whistled at a white girl, and then a group of white men murdered him. This bothered Ann, and she didn’t work or sleep for days. When Samuel O’Quinn, a black empowerment activist and NAACP member tried to organize a meeting, the Princi ple Willis, who is an Uncle Tom, tattled on him. Samuel was shot by a mob of white men. The first experience of a civil rights movement was when she was attending Natchez College in Mississippi. The lunch lady served food with maggots in it. The cook, Miss Harris, knew that the food was spoiled but didn’t care. Anne organized a protest and it was successful. This was a hint of what was yet to come from Anne.   Ã‚  Ã‚  Ã‚  Ã‚  Blacks in the south didn’t know what it was like to be equal to whites. They’ve been to...